What You Need To Know
As a HR Advisor in Manchester, we know that regardless of the size of your business – whether it be a start-up or a large multi-national organisation – the biggest issue you will face is the attraction and retention of the right calibre of employees. As part of our HR services, we can help you with talent management and employee engagement, by creating an attraction strategy. This will develop the way people perceive your company, by creating an appealing and engaging proposition to attract and retain the right people.
It is really important that before you even think about advertising a role, you take some time to think about the personality of your business and how it comes across to people. How your business is perceived by potential candidates will affect whether they choose to apply for a role. As a company who offer HR Outsourcing in Manchester, we will work with you to help you to communicate your culture and business values. We will also coach you on how to respond to candidates, as well as interviewing them, to ensure you are promoting your business in the best way possible. Don’t forget, the way you deal with unsuccessful applicants is just as important as successful applicants – if handled badly, this could have a negative impact on your business’s perception with potential future applicants and even hurt your sales.
There are various ways in which you can positively impact the perception people have of your business. For starters, you should ensure that all areas are working together in harmony to give potential candidates a positive view of your business. Here are a few ways in which you can promote the values and culture of your brand to candidates:
Making your online presence cohesive is a big step towards attracting potential candidates. You should ensure that your website and all the social media channels you use are sharing a consistent message and that you are proactively engaging with your visitors. If any queries are posted on your website or social media accounts, you should ensure that they are responded to quickly and with a helpful solution.
Keep a record of what works and what doesn’t. When you recruit a fantastic applicant, make a note of what it was that attracted them, so you can build a better picture of what type of messages you need to be sending out in the future to attract the candidates that you want.
At the end of the day, what you are trying to do is sell your company to the candidate, so work on developing your ‘sales pitch’. You should be able to clearly outline what it is your company does, the culture of your company and the advantages of choosing to work within your company. You can then use this as a basis for shaping your recruitment messages.
Always remember to stay true to your company’s values. Think about what attracted you to the company in the first place and how you could encourage other people too.
For more information on employee engagement and our other HR services, please contact Triple Three Solutions on 0161 300 1214 or email email@example.com