What do you think executive coaching is? Is it simply learning new skills or developing existing ones? First and foremost, how important is the relationship between you and your coach? Let’s consider that in a sporting context: would Roger Federer have achieved his successes without his coach in the background (always in the background, not the spotlight) helping him to believe that he can achieve anything? Yes, his technical skills are also important, but technical skills alone don’t get you to the top of your game. All great coaching relationships are based on trust, good communication and accountability.

This doesn’t just apply to athletes, the same goes for any business leader. Whether you own a business, lead one for others, or are a senior manager, having someone external (like Federer’s coach) in the background to motivate and push you, is invaluable. These high-pressure roles can be overwhelming and a coach could be exactly what you need to be your best self. Reading this blog, we would like you to consider how Triple Three Solutions’ approach to Executive Coaching could benefit both you and your business.

What do we mean by executive coaching?

Overall, coaching is a strategic process that focuses on the growth of individuals (or teams) within a business, in order to develop the business as a whole. Coaching can cover a variety of subjects and challenges dependant on each individual situation and a business’ needs. In any company, coaching plays an integral part to personal growth within the business. Professional coaching assists a person ‘to bridge the gap between where they are now, to where they would like to be far more effectively than if they worked alone’. – thecoachingacademy.com.

World renowned entrepreneur, author, philanthropist and life and business strategist, Tony Robbins breaks coaching down into three simple steps, as follows.

‘Step 1: Identify limiting beliefs’:

Robbins states ‘before you can tackle goals in your career, relationship or health, you must first do inner work to develop a greater understanding of yourself, your habits and how you view yourself and the world.’ Through coaching, you can recognise problems that may be stopping you (and your business) from working to the best of your ability.

‘Step 2: Develop patterns to overcome the beliefs’:

Once problems have been identified: the second stage of coaching is to work together to figure out how to tackle these issues. By developing practical, personalised plans of action; those who are coached will learn to develop healthier, more productive patterns both in and out of the workplace.

‘Step 3: Reinforce patterns and achieve goals’:

Of course, there’s no use in teaching these methods without any form of follow-up to see that they’ve been effective. Executive coaching provides on-going support to ensure that plans are followed, goals are met and everyone is happy.

How will coaching benefit you and your business?

The benefits of coaching in business are truly immeasurable, improving everything from employees work satisfaction and motivation, to productivity and R.O.I. Below, Triple Three Solutions has highlighted just three of the ways in which you and your business could profit from executive coaching.


Whether it’s the first time you’ve held a Managing Director role or you have been asked to lead a significant project, you may be surprised how many people experience the self-doubt of ‘impostor syndrome’. However, impostor syndrome exists only in our minds. Through the support and expertise of a coach, you will gain the confidence you need to embrace your strengths and overcome that limiting belief. Bringing to the forefront all of those skills, experiences and behaviours that got you to that place in the first place, which somehow have been shadowed by self-doubt.


As you find yourself achieving success, your motivation naturally increases. With clear goals set in place through coaching, you will find yourself able to channel your energy towards productivity. As your success breeds success, it has a knock-on effect on the rest of the company. This, in turn, improves morale and overall productivity increases.


Improving relationships is a cornerstone of the coaching contract. As a leader, relationships with your board, shareholders, stakeholders and your employees have a direct impact on your brand. A great relationship with your coach can help you to improve emotional intelligence, communication skills and more. Many business leaders can become cut off from the rest of the workforce, limiting their ability to relate to everyone. Coaching can address this by offering tools that enforce understanding and empathetic working relationships.

Overall, executive coaching aims to inspire people in leadership roles to reach their full potential. It works by promoting a culture that promotes coaching across the organisation at all levels. It works as a domino effect and when executed correctly it can be extremely effective and successful. For more advice on executive coaching, or for any other HR advice, please get in touch. Give our HR consultants a call on 0333 050 3330, use our contact page or reach us via email at lisa@triplethreesolutions.co.uk.